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Evolution Magazine

Digital Marketing Programme

Duration: 6 Weeks
New Batch starts on
27th May 2022

Total Sessions: 6
Total Number of Hours: 12

Registration Deadline: 15th May 2022 (Extended)

Registration Fee

For Pakistani Nationals – 1199 PKR
For International People – 10 USD or Equivalent

No other Hidden Fee

The Evolution Internship Programme is unique in itself. This is basically for students and people who are eager to learn.

The programme consists of a brief course about Social Media Management and Marketing, Video Marketing and E-Commerce.

Within 6 Weeks, you’ll learn the following things;

The Brand

Define the Purpose

Define the Business

Find the Audience

Basics of Branding

Validate your Business Model

Instagram Marketing

Why Instagram and How can it help your Business?

Instagram for Business – What’s our strategy?

Creating an Instagram Business Profile

Accessing the Ads Manager and its policies

Tips on Building a Killer Instagram Profile

Important Tips on running a successful Ad Campaign

Mistakes people make on Instagram

Creating Viral Instagram Photos

Instagram Live (More details to be covered in a separate session)

Facebook Marketing

Creating an optimized Facebook page for your Business

Adding essentials to your Facebook Page

Creating a professional Cover Image

Ways to monetize your Page

Exploring Publishing Tools

Scheduling Posts

Facebook Call-To-Action Button

How to Spy your Competitors on Facebook?

Exploring Facebook Insights

Unlimited sources of Royalty-Free Images for Facebook

Introduction to Facebook Ads

Defining your Target Audience

Tips to get your Ad Approved by Facebook

Introduction to Facebook Retargeting

Creating a Facebook Pixel and installing it in WordPress

Creating your audience with Facebook Pixel

How to Use Tags to reach more people on Social Media (Detailed)

The 2021 Facebook Policies and their effects

Video Marketing & Podcasting

Do we need any equipment for that?

Structuring a video that sells

You need these things to make a great video

Create the Right Video for your Brand

How to Plan your Video?

Equipment Options

The Right Shot

Why Podcasting?

Podcasting Tools

Adding Tags

Getting your Podcast on iTunes

Outsource the Podcast work

Validate your Podcast Feed

Google Analytics & Google AdWords

Google AdWords for your Business

How does Google AdWords work?

Setting up your AdWords Account

Exploring the AdWords Interface

Finding the Best Keywords

Choosing the right settings

Creating a YouTube Ad with AdWords

Setup Google Analytics

Navigating its Dashboard

Knowing your Audience

Setting up Goals with Google Analytics

Google Tag Manager

Public Relations & Blogging

What is Public Relation?

Difference between advertising and PR

Importance of Public Relations

Advantages & Disadvantages of Public Relations

Planning and Designing an Effective PR Plan

Targeting the right audience

Influencer marketing

Blogging (Session with a renowned Blogger)

Bonus Session:

E-Commerce and Freelancing: (Introduction to International E-Commerce Trading while sitting in Pakistan)

Introduction to Amazon/Daraz

What is a Freelancer and How to be a Freelancer in the field of E-Commerce?

Introduction to VA

How to become a VA and start earning $300 to $500 monthly while working Home-Based?

Product Hunting and Product Sourcing with Live Demonstration

Amazon FBA / Wholesale / PL

Instagram skills for E-Commerce

Micro PL Daraz (Introduction)

During the Programme, you’ll be given weekly tasks to make things interesting and easy to learn.

This internship will earn you a 6-week Internship recommendation letter and a Certificate which will eventually help you out during your college or Job applications.

Contact Details for Registration

Instagram: @evolution_mag

Whatsapp: +92 314 4765435


Sir Zain Majid

Joint Treasurer – Marketing Association of Pakistan (MAP)
Chairman – Khushi Feeds
Chief Organizer – DigiMark
Former President – PUAN (Pakistan U.S Alumni Network)

15+ Years of Experience in Digital Marketing, Corporate Relations, Events and Corporate Training.

Sara Akbar

Executive Director – Evolution Magazine

3+ Years of Experience in the field of Blog Writing, Content Writing and more.

Ehtisham Majeed

Founder / CEO – The Evolution Group
Content Head – WhatsOnPakistan
Director Operations – Training Events Consultancy (TEC)
Youngest Member – Marketing Association of Pakistan

4+ Years of Experience in the field of Digital Marketing. Specializes in Brand-making and Online Businesses.

Farhan Hafeez

Chief Executive – Transmedia Digital Solutions (PR Agency)
Founder – WhatsonLahore Magazine
Founder – WhatsonPakistan Magazine

7+ Years of Experience in the field of Public relations, Blogging & Digital Marketing.

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