Xiaomi held the second day of its Mega March dispatch occasion. The organization kicked all entryways of assumptions with the arrival of the Mi Mix Fold bringing the noteworthy hardware. We’ve been astounded by the way that the organization’s foldable cell phone is prepared to hit the racks in the following month. The Mi Mix Fold value begins at under $1,600 which isn’t terrible thinking about the entire arrangement of specification. Aside from the new handset, Xiaomi has unveiled a new Xiaomi logo and a new “Alive” branding identity designed by Kenya Hara, a Japanese graphic designer.
The logo now has rounded corners, which is one of the most notable improvements. The designer has added new MI typography, which gives the company’s name a more modern and appealing appearance. The company announced that it wanted the company logo to reflect its adaptability when it approaches the next decade. The corporate color remains orange to convey the liveliness and the youthfulness of Xiaomi.
Though the icon is sophisticated, buyers are more interested in the kinds of products that will be released in the future.
The new visual identity accompanies the Chinese company’s launch of several of the new flagships. The company announced new devices, bringing the Mi 11 family to an end. The Mi 11 family was launched in December of last year. The Snapdragon 888-powered Mi 11 Ultra and Mi 11 Pro have premium specs and capable cameras. The Snapdragon 780 5G in the Mi 11 Lite, on the other hand, puts it in the luxury flagship category. The handset is the first to be equipped with Qualcomm’s Snapdragon 765G successor.
Furthermore, the Mi Mix Fold was released, bringing the company’s Mega March to a close. The Mi Mix series has returned to the market in the form of a new foldable smartphone, as predicted. The smartphone is Xiaomi’s first foray into this market, and it has a lot to deliver in addition to the foldable AMOLED display. The handset is a flagship with a whopping 16GB of RAM and 512GB of storage and is powered by the Snapdragon. It also comes with the world’s first liquid lens technology. Xiaomi’s first chipset, the Surge C1, drives the phone camera system. Xiaomi’s recent branding indicates that this is just the beginning. We’re exhilarated to see what the company has scheduled for the months ahead!
Reported by: Daud