Amazon’s shaving app icon’s Mustache has grabbed quite a bit of attention, does it resemble Adolf Hitler or does it look like Avatar. What does the app logo represent? In January the E-commerce joint Amazon launched its new app logo designed by brand designer Laura Weldon that became the cause of quite a bit of controversy. It stirred a discussion all over social media because some people perceived the blue-colored tape positioned at the top of the giant’s signature smiling “arrow” logo had a mysterious resemblance to the popular toothbrush mustache worn by Charlie Chaplin and the Nazi dictator Adolf Hitler later on being associated forever with him.
Brand designer Laura Weldon when asked about it on the BBC news proposed a statement saying that “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep,” Amazon said in its statement to the BBC. The logo only represented amazon’s packages but some people couldn’t help but compare it with Adolf Hitler’s toothbrush Moustache.
After the customer’s reviews and social media feedback, Amazon quietly altered and nipped their icon logo later in February, fluctuating the blue straight-edged along with the bottom tape to a square with one corner peeled up depicting the real cardboard box packages they use for their products. Amazon didn’t address the change on their logo because of the reason being resembled a Nazi dictator Hitler but it still changed and their spokesperson told BBC that; “Brands change and tweak their logos all the time,” she said. “It reflects well on Amazon that they listened to their customers.”
All in all, we can say that it is important for global companies like Amazon to make sure they are sensitive to the fact that they have a larger global audience and customers. All the logos that are designed by companies need to be looked back at to see how they can be interpreted in different ways by people before finalizing. The human mind works in many unpredictable ways wired to see patterns and faces which may exist for some and completely not exist for others. This ability of the human mind to interpret patterns and faces is called pareidolia. It is the same phenomenon which we have all experienced by picturing animals or cartoons in clouds, the patterns formed on bread after cooking, as well as the patterns formed on tiles at our homes.
It is quite possible that Amazon didn’t see it coming and it got famous and viral on social media like a meme and drove amazon to tweak its logo to stop people from picturing Adolf Hitler in the logo.
Reported by: Uzair