Amidst queries and speculations about Facebook reaching its end and having face-offs with FTC, antitrust lawsuits, and accusations on its behavior in the market field where it tried to end or minimize competition with Instagram through monopolistic tactics, Mark now plans to do some redemptive transformations when it comes to WhatsApp and WhatsApp businesses.
An Indian user, Kejriwal who uses the WhatsApp business feature and her business runs throughout the country with mainly just WhatsApp is being used as a marketing model. She states that for now she uses other apps for payments but if a feature is developed to receive them through WhatsApp, it would be much more beneficial.
This marketing technique would specifically be useful in countries like India and others where the users might receive ads through other social media like Instagram and Facebook once they are all interconnected but the communication could be directed between customers and suppliers on WhatsApp.
Mark suggested how he believes that communication would be more private in the future and that is the aim he is trying to bring about.
This is not on par with Koum’s original plans for WhatsApp who only branded it as a “messaging app with no gimmicks” but once sold to Facebook, the modifications were slowly brought up. He also objected to the merging of all apps. Quite opposite to Facebook’s notorious “make everything public” he was against the Snapchat story feature being brought to WhatsApp.
However, Mark is free to carry out his plans now and despite the hurdles, it might be possible to monetize WhatsApp in the near future.