Connect with us

Hi, what are you looking for?

Evolution Magazine


POCO – Now An independent brand!

Originating from the multinational electronics company, Xiaomi POCO entered the markets with POCO F1 and had a sweeping success. According to a review, POCO F1 released in April 2018 was still a good buy in 2020 due to its excellent performance, a decent set of cameras, and a very good battery life. POCO has claimed to have a presence in about 35 global markets with having sold an amount of approximately six million phones.

Manu Kumar Jain, Global Vice President of Xiaomi, tweeted earlier this January,

“Excited to share, POCO will now be an independent brand. What started as a sub-brand within Xiaomi has grown into its identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.”

• Rebranding taking place:

POCO has also announced this news on all its social media taking off the logos and putting up a dark theme, indicating a rebranding is being taken place. At the beginning of 2019, Redmi (another sub-brand of Xiaomi) also announced it will now be operating as an independent brand.

•New Company and Team:

Although it hasn’t been clarified what the structure would be like, POCO that formerly worked under the team provided by Xiaomi will have a new market strategy and its company. This would mean that their launches would be independent of Xiaomi’s plans. Realme had a similar strategy but phones from OPPO and Realme often have the same functioning. Perhaps that would be the case with POCO and Xiaomi as well. That would be confirmed by the launch of the new POCO X2 yet in the making.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like


The Neuralink brain chip is expected to be developed within a few years


Fastest internet speed set by Japanese Engineers.

Data Science

As part of Pakistan’s strategy to use drone technology to plant millions of trees and strengthen the ‘Clean Green Pakistan Movement,’ the Ministry of...


Immortality might not be such an inconceivable concept anymore! University of California San Francisco provided a study where the cognitive ability of mice was...

Copyright © 2021 Powered by Emporia Digital Solutions (Pvt) Ltd.