Originating from the multinational electronics company, Xiaomi POCO entered the markets with POCO F1 and had a sweeping success. According to a review, POCO F1 released in April 2018 was still a good buy in 2020 due to its excellent performance, a decent set of cameras, and a very good battery life. POCO has claimed to have a presence in about 35 global markets with having sold an amount of approximately six million phones.
Manu Kumar Jain, Global Vice President of Xiaomi, tweeted earlier this January,
“Excited to share, POCO will now be an independent brand. What started as a sub-brand within Xiaomi has grown into its identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.”
• Rebranding taking place:
POCO has also announced this news on all its social media taking off the logos and putting up a dark theme, indicating a rebranding is being taken place. At the beginning of 2019, Redmi (another sub-brand of Xiaomi) also announced it will now be operating as an independent brand.
•New Company and Team:
Although it hasn’t been clarified what the structure would be like, POCO that formerly worked under the team provided by Xiaomi will have a new market strategy and its company. This would mean that their launches would be independent of Xiaomi’s plans. Realme had a similar strategy but phones from OPPO and Realme often have the same functioning. Perhaps that would be the case with POCO and Xiaomi as well. That would be confirmed by the launch of the new POCO X2 yet in the making.